Optimize onboarding flow to reduce churn rate

Product Design @iSharing

Duration : 12 weeks(ongoing) | Feature delivered with a GREAT impact


🧑‍💻 Role

Product Designer
UX Researcher

🛠 Tools

Figma
Figjam

Zoom
Google Suite

🤝Team

2 IOS engineers
Android engineer
Marketing director
PM

💻 Platform

iOS
Android

I changed the order of onboarding screens to address significant churn, especially when requesting the phone number and at the invite friend step.


🎁 Impact

33%
More Friend Add

Onboarding completion
Increased 3.5%

Presentation deck available

I created this portfolio page in Figma, utilizing Figma slides to embed an interactive prototype seamlessly. This approach not only highlights my prototyping skills but also reflects my up-to-date knowledge of Figma’s latest features and current design trends.

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